Birth of Essense "Anti Flatulence brief"- the story behind

Last Sunday, I took my new girl friend out for a lunch with few of my friends. Everything was going fine and I couldn’t be more happier. The prettiest girl in the town was my girl friend now. So happy with the way my life was turning out to be I gave my stomach a treat and had so much of those delicious kababs and biryanis that I was full till my throat. After the lunch we went to have ice cream in a nearby outlet but she spotted a ‘pani-puri’ wala in front of the shop and jumped like a kid, innocently asking me to accompany her for that. And I ended up having 10 of those. Now as per our plans we went off to a movie and I got a chance to be with her for next 3 hours, holding her hands. She sat on the right extreme seat and my friends sat on my left side. Everything was just so perfect, but all of a sudden I felt something moving in my stomach. It was GAS. The dangerous misty thing. I tried to avoid it but who can win the battle in high pressure situations, and that to against GAS!!!

I innocently thought I should lift my left hip a bit (my friends’ side) and slowly let the gas out without making any sound. What harm could it cause?? So, I slowly lifted my left hip and let that trouble causing thing out of me. OOOhhh.. can’t tell you how relaxed I felt. But suddenly the relaxation went for a toss when everyone put their hands on their noses. I knew what the smell was and so did everyone else. The smell even went towards the right side (sadistic gas) and even my girl friend was looking at me like what a disgusting person I am. Ashamed of what just happened I lifted my hand from her hand and sat there for the whole movie like that. The awesome day turned into a DISASTER!!

 I rushed back home as soon as the movie got over and got freshened up. After that I lied on my bed thinking what all could have happened had that disgusting smell not destroyed my day. And thought why do we even fart? And even if we do, why can’t our fart be odorless? Or is there any way we can remove the stinky smell from the fart? Then an idea struck me, ‘Why not design underwear that absorbs the smell of your fart?’ That way you can fart slowly without the sound and there will be no stinky smell. Thus, no embarrassment…

And, this is how “ESSENSE- A brief with the sense” was born.